After revolutionising budget smartphone and Television market, the Indian company Micromax has become a complete consumer electronic brand by venturing into the Micromax Air Conditioners segment. The company has launched three new air conditioners under its Ayurveda Series targeting the mid-range segment ranging between Rs 22,990 and Rs 39,990 depending on the chosen variant. This new range also has Inverter models which are more energy-efficient and will reduce the power consumption by around 40-50%. Before this, the company had recently expanded its portfolio in the cooling segment with their desert, tower, window and personal coolers.
In the next 12 months, the company aims to capture 5% market share of the Indian AC market hence trying to establish its foothold in air-conditioner category. It is claimed to be India’s first AC with a PM 2.5 filter powered by the goodness of ‘Neem’. The USP of this new Ayurveda series is that it is equipped with anti-bacterial & anti-allergen properties through the neem filter so as to able to provide high quality air to the consumers apart from providing the effective cooling solutions. They are powered by the R32 eco-friendly refrigerant which comes with much lower ozone-depleting & global warming properties to ensure improved efficiency, lower electricity consumption and environment friendliness as compared to many other refrigerants available in the market. They are primarily made up of copper material for enhanced durability and strong build quality and are specially designed to cope up with extreme weather conditions of India.
Moreover, to offer great after-sales service and customer support, the company has set up dedicated service centres and customer service applications for the air-conditioner segment to widen the customer reach.
Micromax Ayurveda Series Specifications :
- They have 3 star rating (2018) based on Bureau of Energy Efficiency (BEE)
- Offer three years comprehensive warranty
- 1.5 ton capacity
- 3-1 filter (Anti VOC/ Vitamin C/ Catechine)
- Operates on Turbo cool mode and hidden display
- 30 feet air flow and remote with a luminous button
- Hydrophilic evaporator.
These new AC models are exclusively designed and their advanced technology and engineering delivers powerful cooling performance and cleaner air quality. The company would be promoting their models via digital marketing and regional ‘below the line’ activities.