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India Reloaded

  • Author : Dheeraj Sinha
  • Publisher : Westland
  • ISBN-13 : 9789385152337

About India Reloaded

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!

About the Author

Dheeraj Sinha is a senior ad professional based in Mumbai. He is also the author of Consumer India - Inside the Indian Mind and Wallet.

Book Details

BindingHardback
ISBN-139789385152337
LanguageEnglish
No of Pages222
PublisherWestland
Publisher Date01 September 2015

About the brand

Other is relatively lesser known brand in the current Indian online market scenario. Products by the brand Other are available at stores like snapdeal, amazon. It sells various items under the categories books fiction, books upcoming, books bestsellers, books recommended, watches men.

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