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Modi Effect
- Author : Lance Price
- Publisher : Hachette India
- ISBN-13 : 9781473610897
About Modi Effect
How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared thewinner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain,Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class inmodern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones anddigital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. Thesolution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millionsof young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by theGandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access toPrime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, theextraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole newbox of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.
About the Author
Lance Price is a Political Strategy Consultant who worked at 10 Downing Street from 1998 to 2000 where he was a deputy to Alistair Campbell. He was the Labour Party's Director of Communications from 2000 until the General Election of 2001, when Tony Blair secured his second landslide. Before joining Number Ten he was a BBC Political Correspondent for many years.
Book Details
| Binding | Hardcover |
| ISBN-13 | 9781473610897 |
| Language | English |
| No of Pages | 352 |
| Publisher | Hachette India |
| Publisher Date | March, 2015 |
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